MARTINI STREET
New Shopify build utilising a free theme for an affordable Jewellery company based in Brisbane.
Client
Martini Street
Year
2024
THE DILEMMA
Martini Street needed a Shopify website to launch their online jewellery company. Working within a tight budget, they wanted to use a free theme to minimise costs while ensuring it aligned with their high end brand image.
THE REMEDY
Embracing the challenge of using a free theme, I utilised CSS to perfect the padding and layout. With Martini Street’s eye catching imagery, I designed the website to prominently showcase their products while maintaining a minimalistic aesthetic that reflected their high end brand.
THE ENDGAME
In the end, Martini Street was super impressed, and at launch, they received a lot of compliments about their website. With a conversion rate of 3.4% within the first week, this put them in the top 20% of all Shopify stores.
“So obsessed with our website! It came together exactly how we wanted and aligns with our brand perfectly”
— Dayna Wilson