SQD ATHELTICA.
Shopify theme refresh & modernisation for a men’s activewear company based in the Gold Coast.
Client
Sqd Athletica.
With Social Hub
Year
2024
THE DILEMMA
Sqd Athletica’s main concern was the low conversion rate of their Shopify store. The all black theme caused their imagery to lack vibrancy, making their online presence feel uninviting.
THE REMEDY
We collaborated on the decision to move Sqd Atheltica to a white based theme to ensure their imagery stood out. I also wanted to add more movement onto their store to keep the user engaged and utilise their incredible video content bank.
THE ENDGAME
In the end, Sqd Atheltica was super happy with the refreshed theme and speedy delivery. The white theme not only increased their conversion rate by 29%, but they were also able to save money on photoshoots by now having the ability to shoot ghost product imagery on a white background.
“🤯🤯🤯 wtf”
“I love it!!”
“Web looks fkn amazing”
— Fawzie & Cass